Turning Complexity into Opportunity
With a passion for simplifying processes, optimizing technology, and driving results, my experience spans the full spectrum of marketing operations. From streamlining tech stacks to creating impactful campaigns, I thrive at the intersection of strategy and execution. Explore the highlights of my journey below to see how I’ve made waves in marketing operations.
Marketing and Sales Technology
Tech Optimization: Audited, implement, and trained team on changes to tech stack, making tools more efficient and user-friendly.
Integrations: Led multiple CRM and tech stack migrations to ensure proper data flow and aligns with privacy standards.
Advanced Marketing Strategies: Enhanced marketing efforts with improved account-based marketing and orchestrated automation practices.
Tech Management: 6sense, Pardot, Marketo, HubSpot, Salesloft, Outreach, Demandbase, ZoomInfo, MailChimp, Lead411, Salseforce Marketing Cloud Engagement, Sitecore, WordPress, NetSuite, and Constant Contact.
Leadership and Team Management
Team Development: Guided and supported high-preforming marketing teams, boosting overall productivity and achieving key goals.
Efficiency Improvement: Led efforts to refine data strategies and streamline operations, enhancing overall effectiveness.
Process Innovation: Developed scalable processes to drive success and keep teams operating smoothly,
Collaboration Culture: Fostered an environment of open communication, collaboration and trying new things, empowering the team members to excel and be bold.
Analytics and Reporting
Insightful Analytics: Implemented data analytics frameworks to generate valuable insights and measure effectiveness, leading to noticeable improvements.
Data-Driven Decisions: Provided actionable recommendations based on thorough analysis of marketing and sales data.
Enhanced Reporting: Upgraded reporting methods to better track and improve marketing performance.
Predictive Insights: Utilized AI and advanced analytics to forecast trends and inform strategic decision-marking, driving proactive marketing strategies.
Account Based Experience
Targeted Strategies: Designed and executed targeted marketing approaches to engage prioritized accounts and align with business objectives.
Scalable Campaigns: Built ABX frameworks that could adapt to changing priorities and drive consistent growth.
Target List Creation: Built and refined target account lists tailored to business priorities, focusing on high-value opportunities.
Strategic Segmentation: Developed audience segments based on data-driven insights, ensuring campaigns reached the right people at the right time.
Campaign Management and Execution
Campaign Excellence: Designed and executed a variety of marketing campaigns, focusing on automation and optimization.
Engagement Strategies: Developed effective nurture campaigns to maintain engagement and boost conversion rates.
Consistent Messaging: Ensured marketing messages were cohesive and impactful across all channels.
Performance Optimization: Continuously tested and refined campaign elements to maximize effectiveness and achieve better results.